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Who You Looking At? A Fine Art Marketing Approach

One of the most enervating questions I found I had to answer for myself was the question of how I was going to price my artwork. You can find a lot of answers on the internet because of course this question has been asked many times and will continue to be asked as long as artists create and publish. But of course, no resource on the net can actually name the price. The problem is that you’ll have to find out for how much you will be offering your art.

So I studied a book about Fine Art Marketing by Alain Briot, which was quite interesting and after reading that I came up with a price for my prints. Which was still a bit under what I should have taken according to the calculation methods of the book, but here is the main problem. The Ego.

At that point, I wasn’t sure people would want what I do. I wasn’t even sure it was any good. The only reference I had were the opinions of family and friends and that, of course, is not enough. Today I am more confident about my work and I could ask m…

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